Connecting Our Region
Kansas City Area Transportation Authority (KCATA), Mid-America Regional Council
Services
Single Wing Creative assumed project identity, design materials, wayfinding design concepts, and both in-person and digital stakeholder and public outreach strategy/tools. Public outreach, research, and data analysis based on the needs of pedestrians, bicyclists, and transit users across the region were conducted, and creative public engagement strategies were applied to maximize community interaction. This included developing interactive digital surveys, “Pop-Up” events, and distributing fun campaign materials (branded cookies, wayfinding fans, and stickers) that prompted users to take surveys. Life-size model signage was also developed for the final Public Meeting.
- Brand StrategyDesign ServicesProject ManagementPublic InvolvementStakeholder OutreachPhotography + Animation ServicesGrant AssistanceWeb Design + DevelopmentContent StrategyGIS - Map DevelopmentWayfindingMarketingApplication Development
Project Gallery
Using the analysis from the data collected during the outreach process, Jonathan Mugmon developed a regional wayfinding system plan for the Kansas City Metropolitan Area and the surrounding region that incorporates natural landmarks, historic sites, points of interest, and other notable features. The Regional Wayfinding System includes Sign-Family Concepts, a Placement Guide, and an Implementation Plan.
View Project
WBE | SBE | DBE Certified
.png)
.png)
.png)
.png)
